Inbound marketing software provider HubSpot is adopting Google Cloud to expand its international cloud infrastructure.

HubSpot will use the Google Cloud Platform Frankfurt region to provide outage and data protection, as well as support local customer data.

The company has long since been a customer of Google, particularly G Suite, with integrations for Google Calendar, Gmail, AdWords, Docs, and Drive being among the most popular among HubSpot users.

Kerry Munz, director of engineering and platform infrastructure at HubSpot, said the ‘speed and coverage of Google’s global network and strong capabilities in emerging technologies’ were also a factor in HubSpot’s decision.

Google has made various moves this year not only in emerging technologies but in emerging geographical areas. In January, the company expanded its infrastructure plans, opening five new regions this year – in the Netherlands, Montreal, Los Angeles, Finland, and Hong Kong – with three subsea cables commissioned across three continents.

“Our choice to use Google Cloud for our international cloud infrastructure is an investment in best in class technologies to support the rich systems that make up HubSpot’s software,” said Brad Coffey, chief strategy officer at HubSpot in a statement. “Given our existing successful integrations with AdWords and G Suite, this move is another meaningful step forward in our strategic partnership with Google Cloud.

“We look forward to working more closely with the Google team to better serve our customers,” added Coffey.

In July, Google said it had tripled the number of its big cloud deals – worth $500,000 or more – year over year, with CEO Sundar Pichai telling analysts the company’s cloud arm was experiencing “impressive growth across products, sectors and geographies.”

You can read the full HubSpot blog post here.

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