This exclusive panel discussion appeared on Day 2 of the Digital Transformation Week 2021 which took place in April 2021. This was a virtual event exploring the world of digital transformation. For more exclusive on-demand recordings from the event, click here or view the full agenda here.
This panel discussion will explore:
○ Artificial Intelligence – The key to knowing your customers/users. Using AI to understand and anticipate their behaviours in order to serve better, more personal, more relevant experiences that lead to increased loyalty over time.
○ Gaining a 360 view of your user – Understanding the purchase and consumer journey to help inform investment and service development decisions.
○ Analytics and Digital Transformation – What metrics can you use for measuring that engagement, and what should be outputs/outcomes be?
○ Discussing the importance of consistency, reliability and ease of use for customer retention.
SPEAKERS:
Moderator: Daniel Beazer, Senior Contributing Analyst, Structure Research
Shawn Fitzgerald, Research Director, Insights, World Wide Digital Transformation Strategies, IDC
Emer Ryan, Digital Product Lead, Three
Miquel Estapé, Gov Digital Innovation VP, ACGP
Yvo van Doorn, Sr. Solutions Engineer , Auth0
If you would like more content like this, you can register here for free to attend the upcoming Digital Transformation Week North America, coming up on 9-10 November 2021.
