SAP Emarsys integrates enterprise loyalty for supercharged personalisation

Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks.

SAP Emarsys, a customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivise customer interactions and deliver highly personalised, loyalty-driven omnichannel experiences that grow customer lifetime value. 

The SAP Emarsys Customer Engagement Platform executes...