Amir Jerbi, CTO of Aqua Security, explores how best to ensure new products hit their mark from day one – and continue to evolve and succeed.

History is littered with failed product launches, which, despite significant investment, simply haven’t paid off. From New Coke in the 80s to the Apple Newton in the 90s to the more recent collapse of the billion-dollar Quibi microstreaming platform, there are plenty of examples of how big businesses have misread their market and consumer...