Emissions to become key factor in cloud buying decisions by 2025

Carbon Emissions

Carbon emissions data will be a major factor in cloud purchasing decisions by 2025, according to technology research and consultancy firm Gartner.

With sustainability concerns becoming increasingly important to consumers, the market researcher suspects carbon emissions will be a top-three criterion in the next three years.

If so, this puts the hyperscaling cloud services giants under even more pressure to ensure their data centres are running in an environmentally...

3 ways to get the most out of a multi-cloud

A number three hanging on a wall.

As people continue to rely on online platforms to stay connected, businesses are digitally offloading the bulk of their operations onto cloud platforms like Amazon Web Services (AWS), Microsoft Azure, and VMware. And this investment in cloud solutions is growing.

Nearly 70% of organisations using cloud services plan to increase their cloud spending in the wake of the pandemic. This commitment largely drives the predicted 23% growth in public cloud end-user spending for...

Cloud computing market to reach £1.17 trillion by 2030

Clouds from space

The global cloud services market is expected to garner £1.17 trillion by 2030, a 398% increase over its 2019 value of £235 billion.

This is accoring to a report by Allied Market Research (AMR), which predicts a combined annual growth rate (CAGR) of 15.8% from 2021 to 2030.

One key takeaway from the report is that cost effectiveness is the most important factor driving the global cloud market. AMR claims that deployment of cloud services can cut more than 35% of...