Cart.com, the E-commerce as a service (ECaaS) provider, has entered into a strategic partnership with Google Cloud to bring advanced analytics to the 2,500 brands using its platform.

Founded last year during the global pandemic, the Texas-based company aims to democratise online retail by giving small brands the same end-to-end capabilities as the world's largest online retailers.

Its product suite combines marketing, technology, and fulfilment capabilities into one...