Informatica launches Intelligent Data Management Cloud for Retail

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Informatica launches Intelligent Data Management Cloud for Retail Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.

Informatica, an enterprise cloud data management provider, has unveiled the Intelligent Data Management Cloud (IDMC) for Retail with new cloud-first, cloud-native capabilities built to help the retail industry drive innovation and business value.

The retail industry has had to pivot to a digital-first strategy powered by the Cloud in matter of weeks in light of the global pandemic and this acceleration to the Cloud is predicted to continue post Covid. The retail industry will generate more data in the next three years than in the past thirty, driving them to invest in cloud-first solutions that can unify customer data across multiple sources to derive a single source of truth. IDMC for Retail is the first and only cloud-neutral Data Management Cloud for the retail industry enabling retail organisations to deliver digital-first experiences to their customers and driving omni-channel revenue growth.

The Hershey Company, a snacking powerhouse with over 90 brands and $8B in annual revenues, keeps its 128-year-old company thriving with its long-term view on growth and differentiated capabilities. The company recognised the importance of modernising the way trusted data is delivered to the business, seeking a solution that is easy to adopt and would deliver immediate value. “Informatica was able to demonstrate the power of the Intelligent Data Management Cloud platform, demonstrating out of the box connectivity while also having the ability to tailor UI’s to both technical and business users,” said Ryan Gelberd, Enterpirse Data and Technology, the Hershey Company. “The partnership will allow Hershey to deliver trusted, governed data to their users with the utmost confidence.”

“The Cloud has empowered us to engage with our customers in meaningful ways never before possible and capitalise on real-time moments to up-sell and cross-sell while maintaining high customer satisfaction scores,” said Gary Desai, CIO, Discount Tires. “Informatica’s Intelligent Data Management Cloud for Retail will be a game-changer for retail companies especially with its ability to efficiently manage the supply chain and inventory in the current climate.”

IDMC for Retail enables retail companies to deliver highly personalised, digital-first customer experiences across all channels, at-scale so retailers can respond to dynamic, real-time customer needs by unifying customer data across multiple domains, systems and multiple clouds in some instances.

IDMC for Retail helps:
• Improve customer profiles with clean, consistent and complete information
• Increase self-service with search and exploration of customer relationships through both network and hierarchy views
• Efficiently acquire, manage and publish relevant and trusted product content to drive seamless customer experience

Increase Supply Chain and Inventory Management Efficiencies: According to a McKinsey consumer study published in December when faced with out of stocks, 71% of consumers will switch brands and retailers. IDMC for Retail helps improve inventory visibility at the store and distribution center level and increases the accuracy of demand forecasting. In a world where climate change and geopolitical tensions, will continue to create supply chain uncertainty, closer collaboration with suppliers is a powerful way to address supply disruption and price volatility.

IDMC for Retail helps:
• Boost productivity and cut costs by reducing business overhead and manual work for managing supplier information
• Shrink supplier and product onboarding and qualification time from weeks to days
• Improve supplier collaboration, assess compliance and manage supplier risk to build a resilient and sustainable supply chain

Maintain Customer Trust and Loyalty with Industry-Certified Data Governance and Compliance Standards: Data privacy regulations directly impact the way multinational companies conduct their business. IDMC for Retail helps prevent exposure and reduces risk by providing effective data governance and privacy capabilities. By providing visibility into data usage and access, it reduces risk exposure to potential breaches and non-compliances with data privacy laws such as GDPR and CCPA, reduce financial penalties, and help build trust and loyalty from customers.

IDMC for Retail helps:
• Rapidly find and compile personal data, which is held in countless disconnected systems throughout your enterprise
• Respond to subject requests and data breaches within the timelines required by GDPR, CCPA and other regulations
• Foster IT and business collaboration, driving productivity and rapidly accelerated reporting processes

Informatica has a rich ecosystem of cloud partners, AWS, Google Cloud, Microsoft, Snowflake and Databricks to provide seamless integrations to help retail customers succeed in their cloud-first digital transformation. GSI partners like Accenture, CapGemini, Deloitte, Cognizant and Wipro have been integral to Informatica’s cloud expansion in the retail industry and actively engaged in helping several joint retail customers in adopting IDMC.

“The Informatica Intelligent Data Management Cloud for Retail is the only, end-to-end, cloud-neutral data management platform built to enable retail organisations continuously innovate their customer experience, omni-channel shopping and supply chain efficiencies with seamless access to trusted data when and where they need it,” said Jitesh Ghai, Chief Product Officer, Informatica. “The retail industry is on an accelerated path to digital transformation in the next few years and Informatica is helping retail organisations stay competitive and drive business value by unlocking the value of unified data.”

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