Rene Buest is a senior director, analyst in Gartner’s Technology and Services Provider (T&SP) organisation. His primary research coverage is infrastructure services and digital operations with a focus on professional services, managed services, cloud computing and digital business. Mr. Buest advisory services assist technology and service provider clients with product portfolio and marketing strategies to find the right product/ market fit and positioning in the market. He brings over 20 years of experience for business development, go-to-market strategies and technology marketing. Based on this, he helps to create messaging and stories that resonate with buyers and supports with best practices for channel and content strategies.