John Hall is Managing Director of Proximity Data Centres which operates a rapidly growing trusted network of regional carrier-neutral edge data centres across the UK. These allow clients to locate their data in local markets, close to the data end user. John is responsible for leading customer engagement. He has more than two decades of experience managing sales, marketing and commercial functions in the data centre, IT outsourcing and telecoms industry. This includes as Customer Director for Global Markets at Cable & Wireless, where John gained international business experience, and as Group Sales & Marketing Director of a venture capital-funded hosting and IT outsourcing company. Here he was responsible for leading initial investment in the data centre market and early entry into the hybrid cloud sector.