How to make your SaaS startup stand out from the crowded cloud landscape

The SaaS model has lowered the barriers for budding software entrepreneurs to build and commercialise exciting new products, creating new markets that cater to nearly any vertical or niche you can think of. Gartner Inc. currently estimates the number of SaaS companies in existence at around a quarter of a million and predicts that the worldwide public cloud services market will grow 17.5% in 2019 to $214.3 billion, up from $182.4 billion in 2018,...