NetSuite goes aggressive in ad campaign, targets Sage
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Updated “All Sage lines terminate here.” This is the opening statement of an advert placed in yesterday’s Financial Times and Metro by NetSuite.
Parodying a railway network, the ad asks: “Has your business come to the end of the line with Sage?” adding it had poached 500 customers from its rival.
CEO Zach Nelson has approved the campaign, seeing it as an ideal time to further European expansion for NetSuite. Nelson is planning to move to the UK for a period next...