The power of on-demand, and the reason cloud providers don't like it

IT vendors had a golden age before the invention of the cloud. It was essentially a risk-free implementation. Customers required a product, sales would propose a solution to which the customer would sign and commit, the customer would pay upfront, the vendor would start manufacturing, and eventually the solution would be delivered to the customer. Once delivered, it was unlikely the customer would suddenly drop the technology, and move on to something else.

At every step of this journey the vendor took steps...

By Dr Owen Rogers, 03 February 2014, 1 comment. Categories: Amazon, Consumer, Industry.