Why big data’s big promises are finally within reach
By Adam Spearing, VP Platform EMEA, Salesforce
Let’s face it - until very recently big data has been a big letdown. Data warehouses and data analytics tools have historically proven difficult to design, build, and maintain. How much storage space will be necessary? How much data is there? What data management tools can the organisation afford and, just as important, what expertise is available in-house to build and run the data warehouse or data analytics platform?