How companies can boost their website in China’s clouded market
Company name translated into Chinese? Tick. Chinese social media accounts up and running? Tick. A Chinese-language website? Tick.
The IT team managing your Chinese website clicks ‘deploy’, and you’re now on the way to conquering the lucrative Chinese market.
The euphoria of global expansion endures for a few days, but then the teething problems start stacking up. Website availability is patchy. No one is coming to your site — except for spammers and existing customers who complain...