Why businesses need to subscribe to the consumer subscription model
It is no secret that everything from consumer technology to business services are moving toward a service-based or subscription model, but now it’s not uncommon to bemoan this as a method of industry maximising revenue, which is one way of looking at it. However, it is important to recognise this trend for what it delivers to the consumers: value.
The success of consumer subscriptions
If we truly want to understand the value of subscriptions, let’s start by looking at the biggest players in the...