IBM announces deal with WPP, taps into greater big data and analytics
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IBM has announced that communications services group WPP has extended its partnership with the tech giant, providing a service delivery and technology platform to run WPP’s operations in the cloud for $1.25bn (£797m).
The current agreement will last for seven years, with WPP able to expand the use of big data and analytics and deploy new products and services through Big Blue.
“As the world’s largest communications group, we are seeking to exploit...