The CRM lottery - will you get the outcome you expect?
Let’s discuss a couple of the heavyweight C words in the IT Sector: cloud and customer relationship management (CRM).
What do they have in common?
Well they have both certainly provoked a lot of press coverage and airtime; both have driven large brand name vendors to jump in with big investment, acquisitions and marketing hype; both have helped drive each other’s growth and both certainly have had customers debating what and when they should elect to use such a solution.
CRM has been a hyped...