How CRM remains the fastest growing enterprise software market – and how Salesforce still dominates
- Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share
- Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018
- 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019
- Worldwide enterprise application software revenue totalled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue...