Oracle’s recent acquisitions fill gaps in the Oracle Marketing Cloud
Gerry Brown, Senior Analyst, Customer Engagement
Between October 2013 and February 2014 Oracle made three acquisitions that enhance the Oracle Marketing Cloud proposition. The first acquisition was Compendium for marketing content management; the second was Responsys, a cross-channel marketing platform; and the third BlueKai, a data management platform and data marketplace focused on the marketing industry.
Many “core” marketing technology applications are already provided by the Oracle Marketing...