Cloud Software Group and Microsoft partner to bring the cloud and generative AI to 100 million+ people

Cloud Software Group and Microsoft partner to bring the cloud and generative AI to 100 million+ people Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Cloud Software Group and Microsoft announced are deepening their collaboration through an eight-year strategic partnership agreement.

The agreement will strengthen the go-to-market collaboration for the Citrix virtual application and desktop platform and support the development of new cloud and AI solutions with an integrated product roadmap. Additionally, Cloud Software Group will make a $1.65bn commitment to the Microsoft cloud and its generative AI capabilities.

The agreement will invigorate one of the industry’s most durable alliances between Citrix, a business unit of Cloud Software Group, and Microsoft. Under the partnership, Citrix is the preferred Microsoft Global Azure Partner solution for Enterprise Desktop as a Service when collaborating with joint Azure customers. The companies will jointly support customer success and offer tailored solutions, expert guidance and support to accelerate customers’ cloud journeys. Additionally, Citrix will leverage Microsoft Azure as its preferred cloud solution, providing Citrix customers with the comprehensive benefits of the Citrix platform, complemented by Azure Virtual Desktop and Windows 365. Further, the collaboration will create deeper paths to modern procurement options through Azure Marketplace, where customers can easily evaluate, expand, or renew Citrix solutions.

Sridhar Mullapudi, GM at Citrix, said: “As organisations embrace flexible work models, the need to empower employees with secure, innovative solutions for enhanced productivity becomes imperative.

“The partnership between Citrix and Microsoft epitomises the ‘Better Together’ relationship, combining both companies’ strengths to deliver unmatched value and innovation to our customers.”

Hector Lima, chief revenue officer at Citrix, said: “The simplification of our new Universal and Cloud Platform licensing, which brings together all of our capabilities, including NetScaler, will make our joint solutions with Microsoft much easier for customers to consume and deploy.”

The agreement will also accelerate productivity and new innovations in AI. Cloud Software Group’s engineering organisations are deploying GitHub Copilot to all their engineers with the goal of increasing developer productivity by over 20% — thus accelerating the pace of R&D across the organisation. Also, Spotfire, a Cloud Software Group business unit, recently announced a new Spotfire Copilot extension built on Microsoft Azure OpenAI service. The Copilot assistant is embedded directly within Spotfire to help customers get more done with their data faster.

To increase collaboration and productivity, Cloud Software Group will transition all its employees to Microsoft 365. This will empower field teams with best-in-class productivity and AI tools to enable a new wave of joint go-to-market activities.

Judson Althoff, executive VP and chief commercial officer at Microsoft, said: “Our strategic partnership with Cloud Software Group is built on a shared vision for customer success through cloud and AI technology adoption. Together, we will enhance the customer experience with integrated solutions and go-to-market support for its Citrix business unit.

“With Microsoft 365 as its collaboration platform and Microsoft Azure as its preferred cloud solution, Citrix is well positioned to deliver transformative solutions for our mutual customers at scale.”

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