Infinity Group acquires RedkiteCRM to drive social housing digitisation

Infinity Group acquires RedkiteCRM to drive social housing digitisation Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.


Infinity Group, a Microsoft-focused cloud services, security and business applications partner in the UK, has acquired RedkiteCRM, one of the few Microsoft-focused Housing Management System providers serving the social housing sector.

RedkiteCRM provides deep industry expertise and dedicated IP catering to the unique challenges faced by housing associations managing tenant communications and operations. In a match with Infinity Group, all their tailored solutions are built on Microsoft Dynamics 365 Customer Experience, CRM, Business Central and Power Platform. 

The acquisition sees Infinity Group grow to 150 full-time employees while expanding its customer base and capabilities to deliver hyper-focused solutions to the social housing sector. These include digitising communications and automating processes across damp and mould, rent arrears, rent accounting, compliance, allocations, repairs, fire safety, customer services and asset management. It also provides a single source of reporting for all interactions.

Rob Young, CEO, Infinity Group, said: “The RedkiteCRM team has built a phenomenal proposition and expertise that will enable us to offer something really impactful. The social housing sector is calling out for transformative technology change, as associations contend with mounting resident challenges and issues arising from inflation and the cost-of-living crisis.

“We look forward to working with the team to build more solutions to remove time-consuming manual processes while providing greater support to tenants.”

Andy McCormick, director of housing, RedkiteCRM, said: “Joining Infinity Group is a strategic move that will combine our expertise and tailored approach with their scale, delivering on our shared vision for the social housing sector. Associations need to be liberated from legacy systems to unlock greater efficiencies and better ways of engaging with residents”.

Infinity Group intends to build on RedkiteCRM’s offering, incorporating technologies such as Microsoft Copilot and IoT to bring the power of AI to customers in the housing sector.

Eleri Gibbon, channel partners director, Microsoft UK, said: “It’s been exciting to see Infinity Group’s growth over the past few years and I am really excited by the acquisition of RedkiteCRM—this will not only bolster their deep industry expertise within the housing sector, but their dedicated IP that builds on Dynamics 365 and Power Platform is able to deliver impactful change in a sector that is crying out for transformation.”

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