Data Cloud Alliance created to solve modern digital transformation challenges

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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Google Cloud and many of the fastest-growing data, analytics, storage, and database providers in the tech industry have formed an initiative to ensure that global businesses have more seamless access and insights into the data required for digital transformation.

As founding members of the Data Cloud Alliance, Google Cloud, Confluent, Databricks, Dataiku, Deloitte, Elastic, Fivetran, MongoDB, Neo4j, Redis and Starburst are committing to make data more portable and accessible across disparate business systems, platforms, and environments—with a goal of ensuring that access to data is never a barrier to digital transformation.

Businesses face growing pressures to digitally transform – to reach consumers in new ways, launch entirely new digital businesses, and to meet increasingly complex governance and compliance requirements. Data is essential to digital transformation. Every consumer interaction – searches, e-commerce transactions, online comments, clicks, upvotes, and much more – creates more data every minute. The proliferation of data, along with the many software and cloud-based applications used to analyse and manage it, means businesses increasingly need common digital data standards, and a commitment to open data, in order to effectively utilise data to digitally transform.

The Data Cloud Alliance is committed to accelerating adoption of data analytics, artificial intelligence, and machine learning best practices across industries through common industry data models, open standards, and integrated processes. Members of the alliance will work together to help reduce customer challenges and complexity with data governance, data privacy, data loss prevention, and global compliance. For the betterment of customers’ data clouds, the alliance will commit to solving skills gaps through skill development for practitioners in modern data and analytics technologies.

Data Cloud Alliance members will provide infrastructure, APIs, and integration support to ensure data portability and accessibility between multiple platforms and products across multiple environments—on-premises, in public or private cloud, or in a hybrid model; and each Alliance member will collaborate on new, common industry data models, processes, and platform integrations to increase data portability and reduce complexity associated with data governance and global compliance.

Gerrit Kazmaier, VP and GM of Databases, Data Analytics and Business Intelligence at Google Cloud, said: “Data is the common foundation for all digital transformations. By committing to open data standards, access, and integration between the most popular data platforms and applications today, we believe we can significantly accelerate business transformations and close the data to value gap.”

Justin Borgman, Co-Founder and CEO of Starburst, said: “We believe every company should have the right to quickly access their data without barriers and expensive penalties. Starburst is proud to be a founding member of the Data Cloud Alliance, and remains committed to quickly unlocking access to data so companies can be truly data-driven and accelerate their digital transformation journeys.”

Shay Banon, Founder and CTO, Elastic, said: “Successful digital transformation requires data to be accessible across systems, platforms, and environments. We are proud to partner with Google Cloud and the Data Cloud Alliance members to help customers build a strong data foundation through open data access, sharing, and integration.”

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