Salesforce chooses Microsoft Azure for marketing cloud migration

James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.

Salesforce is moving its Marketing Cloud suite onto Microsoft Azure in an expansion of the companies’ partnership – and a big win for Microsoft.

The move will also see the two companies integrate Sales Cloud and Service Cloud with productivity and collaboration suite Microsoft Teams.

“By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of Microsoft Cloud to better serve customers,” said Microsoft CEO Satya Nadella in a statement, while a statement attributed to Salesforce co-CEOs Marc Benioff and Keith Block noted that the company was ‘excited to expand our partnership with Microsoft and bring together the leading CRMs with Azure and Teams to deliver incredible customer experiences.’

Details are thin on the migration plan itself, aside from Salesforce moving Marketing Cloud from its own data centres to Azure in the coming months. The press materials can give away some of the intentions with words such as ‘preferred’ indicating a multi-cloud setup, yet the release simply notes that Salesforce ‘names Microsoft Azure as its public cloud provider for Marketing Cloud.’

Microsoft is by no means the only major cloud provider Salesforce works with. The company has had a longstanding relationship with Google Cloud on the software side, last year receiving a partner award from Google. As far as Amazon Web Services (AWS), the long time cloud infrastructure leader goes, only last week AWS and Salesforce, alongside Genesys and The Linux Foundation, launched the open data-focused Cloud Information Model. The companies also align on integration with Salesforce an advanced member of the AWS Partner Network (APN).

Last month Microsoft noted there was ‘material growth’ in Azure contracts of $10 million or more in what were strong results compared with stuttering figures for AWS and Google. Among the company’s more recent customer wins, alongside the controversial $10bn JEDI government cloud contract last month, are Walt Disney Studios and subsidiary LinkedIn. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

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