VMware acquires Bitnami to accelerate multi-cloud and enterprise deployments

James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.

VMware has announced its intent to acquire Bitnami, a provider of application packaging and delivery, to help accelerate app delivery for multi-cloud use cases.

Bitnami, based out of San Francisco, offers organisations the capability to deploy a multitude of applications through its libraries either natively or across a plethora of cloud providers. The company was a graduate of Y Combinator and was noted for a reticence on funding, only accepting a seed round in May 2013.

This need for greater enterprise presence and the funding required to do it ultimately precipitated the move, the company said.

“This was actually an easy decision and has to do with our shared vision for the future,” wrote co-founders Daniel Lopez and Erica Brescia in a blog post. “Our mission at Bitnami is to make awesome software available to everyone, everywhere… to make that software accessible to the largest number of users and developers possible.

“Over the past years, we expanded our focus to help enterprises use Bitnami in production, often as part of a migration of their application to the cloud or their adoption of Kubernetes,” Lopez and Brescia added. “We realised that if we wanted to continue to grow, we would have to raise money, as building an enterprise salesforce is not easy to do when you are bootstrapped.

“As part of the conversations we had during this process, we realised that VMware would be the ideal partner for us. We both believe in a Kubernetes and multi-cloud future. We both share large enterprise customers, including cloud service providers. We both are building products and services to help companies navigate this multi-platform, multi-vendor world with a focus on enterprises.”

From VMware’s side, the company said it was ‘committed to maintaining the deep partnerships that Bitnami currently has with major cloud providers.’ The company’s website has logos of Amazon Web Services, Microsoft Azure, Google Cloud Platform and Oracle, alongside VMware.

“Upon close, Bitnami will enable our customers to easily deploy application packages on any cloud – public or hybrid – and in the most optimal format – virtual machine (VM), containers and Kubernetes helm charts,” wrote Milin Desai and Paul Fazzone in a blog post. “Further, Bitnami will be able to augment our existing efforts to deliver a curated marketplace to VMware customers that offers a rich set of applications and development environments in addition to infrastructure software.”

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