Google acquires Orbitera to bolster multi-cloud play

James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.

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Google has announced the acquisition of Orbitera, a cloud commerce platform, to help boost its multi-cloud efforts with one eye on rivals Amazon Web Services (AWS) and Microsoft.

“Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds. This acquisition will not only improve the support of software vendors on Google Cloud Platform, but reinforces Google’s support for the multi-cloud world,” said Nan Boden, Google head of global technology partners in a blog post.

“The Google Cloud Platform team shares our vision for seamless purchase and deployment of IT services across heterogeneous cloud infrastructure,” said Marcin Kurc, Orbitera CEO. “It quickly became clear to us that becoming a part of Google would lead to the best possible outcome for our customers. We will continue to deliver the products and services our customers rely on with the added scale that Google provides.”

The move is particularly interesting given Orbitera’s links with the other leading cloud providers. Orbitera has a long-standing partnership with AWS, with six products available on the AWS Marketplace. The company is also a Microsoft gold partner. Matthew Leonard, hired as vice president of product in January this year, has previous experience in leadership roles for both AWS and Microsoft cloud commerce.

Google says that it is not looking to change Orbitera’s proposition with the acquisition. “We’re committed to maintaining Orbitera’s neutrality as a platform supporting multi-cloud commerce,” said Boden. “We look forward to helping the modern enterprise thrive in a multi-cloud world.”

Given the recent second quarter financial results released by many of the main players – including Amazon and Alphabet – it’s not surprising that analyst reports assessing the cloud infrastructure and services markets soon followed. Google was placed as a leader by IHS Markit, while finding a place as the only visionary – behind AWS and Microsoft – in Gartner’s Magic Quadrant.

Financial terms of the deal were not disclosed. Orbitera acquired $2 million in a seed funding round in June last year.

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