Microsoft: How the cloud conversation has changed – and the edge on AWS

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Microsoft cloud platform marketing general manager Mike Schutz has told analysts at the Deutsche Bank Technology Conference of the explosive growth in infrastructure as a service (IaaS) and how the company is differentiating against rivals Amazon Web Services (AWS), Google Cloud Platform and IBM in the cloud.

With Deutsche Bank’s Karl Keirstead asking the questions, Schutz noted the varied nature of Microsoft’s customer base gives it the advantage over AWS. As transcribed by Seeking Alpha, Schutz said: “We operate today in about 19 regions, which means we have 19 data centre regions globally. We continue to expand as our customers need us to do so.”

Google Cloud has 10 zones in three regions, Central US, Western Europe, and East Asia, while AWS has nine regions, with three in Asia Pacific, three in the US, two in Europe and one in South America. Schutz added: “Even if you combined AWS and Google Cloud we’re in more regions than the two of them combined.”

Schutz argues that while hyperscale remains important, Microsoft’s overall portfolio around hybrid is a differentiating factor.

“Where differentiation [really] comes in is around hybrid, because of our fundamental strategy to help customers deploy the same technologies that we put in our public cloud hyperscale data centre and run those in their data centre on top of [native hypervisor] hyperV, on top of our systems centre assets as well as bringing Azure infrastructure service and platform as a service capabilities to run in their data centres,” he said. “They then have the flexibility to help decide which applications move and when.”

Over the past year and a half, the Microsoft cloud platform marketing GM notes the conversation with customers has shifted from ‘why should I move to the cloud?’ to ‘how should I embrace it?’, with IaaS as “the lowest friction way” to start. “By and large we’re seeing a tremendous appetite for decision makers...in the line of businesses to look at the cloud, whether it be SaaS apps, whether that be just thinking about modernising infrastructure,” said Schutz.

He added: “In terms of the demand signals that we’re seeing...just a huge explosive growth in infrastructure as a service, but as organisations get more comfortable with the cloud and they understand the benefits of not just some cost savings, but ultimately the agility into which they are able to provide...the organisation to be able to do things faster instead of waiting weeks or months to get a server deployed, or an infrastructure or new app deployed.”

While Microsoft does not disclose revenue numbers, industry tracking from Synergy Research has revealed how the Redmond giant has established a niche of second place in the cloud infrastructure market while AWS continues to hold a significant lead. The most recent figures from July show the combined market share of the big four – AWS, Microsoft, IBM and Google – commands 54% of the overall market, with AWS holding 29% at the top.

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IlyaGeller
21 Sep 2015, 9:58 p.m.

Amazon and Google use the obsolete SQL searching solution for their Cloud, as well as Microsoft uses the same out of date SQL for its Azure database. (Actually, all IT Industry uses the obsolete SQL.)

SQL, Structured Query Language works with queries, searching for information into data. However, the queries have nothing to do with data itself, they stay aside. Therefore, SQL cannot and should not be used. Indeed, MySQL and NoSQL were invented: they collect extra information on the queries and help to filter, sort outputs - not helping a lot.

I, however, discovered and patented how to structure any data without SQL, the queries - INTERNALLY: Language has its own INTERNAL parsing, indexing and statistics and can be structured INTERNALLY. (For more details please browse on my name ‘Ilya Geller’.)
For instance, there are two sentences:
a) ‘Pickwick!’
b) 'That, with the view just mentioned, this Association has taken into its serious consideration a proposal, emanating from the aforesaid, Samuel Pickwick, Esq., G.C.M.P.C., and three other Pickwickians hereinafter named, for forming a new branch of United Pickwickians, under the title of The Corresponding Society of the Pickwick Club.'
Evidently, that the ' Pickwick' has different importance into both sentences, in regard to extra information in both. This distinction is reflected as the phrases, which contain 'Pickwick', weights: the first has 1, the second – 0.11; the greater weight signifies stronger emotional ‘acuteness’; where the weight refers to the frequency that a phrase occurs in relation to other phrases.

SQL cannot produce the above statistics – SQL is obsolete and out of business.
Microsoft, Amazon, Google sell old search solution - SQL: Microsoft and others are doomed if they would continue to use SQL and some companies will switch to my technology. (Google is doomed anyway, nothing will help Eric Schmidt, Sergey Brin and Larry Page - I had a patent issue with them.)

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