OneBigDrive chief: Microsoft OneDrive naming “could lead to confusion”

Exclusive Nikola Pizurica, president of the company which provides the OneBigDrive cloud storage app, has told CloudTech that while Microsoft renaming its storage biz OneDrive “could lead to some confusion” for consumers, the company is focused on its own goals.

“We are going our way,” he affirms, although adding he was ‘surprised’ at the time that Microsoft chose to rename to OneDrive.

Redmond had courted angry companies following the renaming  – and it’s worth noting that the latest name had to be changed from SkyDrive following a successful legal challenge from BSkyB in August.

Microsoft’s relaunch to OneDrive was first reported on January 27, while OneBigDrive was launched on January 28. Yet the domain for OneBigDrive was registered back in November 2012, and development started in April 2013.

“We had no idea that Microsoft [was] going to change their name from SkyDrive to OneDrive,” Pizurica [left] explains, although adding: “It doesn’t help us, it doesn’t hurt us. We are continuing to develop our application.”

The application in question is a potentially exciting one, taking users’ multiple cloud storage accounts and putting them into one big cloud. Currently OneBigDrive is consolidating 34GB of cloud storage, with up to 50 gigs available for free. Up to 100GB of aggregated storage will set users back $9.99 a year.

Pizurica is president of a company called All Marketing Solutions, which has an aim of ‘moulding and acquiring new technologies’ – with OneBigDrive being one of them.

Last week the company confirmed support with Dropbox, adding them to an increasing roster which includes Box, Google Drive and – naturally – Microsoft OneDrive.

Pizurica sees this as a vital development. “It is taking us to our goal to provide as much aggregated cloud storage to our users,” he adds. “Our plan is to provide up to 100GB, so adding Dropbox cloud storage is bringing us closer to the goal.

“The idea came because there [are] a lot of cloud storage providers in the market, and each of them has some good features,” Pizurica explains. “You end up having four of five pre-cloud accounts, as we all do, and eventually you lose track.”

Alongside this was a desire to encrypt files and keep users’ security safe. “If somebody got access to my cloud storage account on my Dropbox, he has access to all my files, but with OneBigDrive, if he accesses my Dropbox account he will only see encrypted files,” Pizurica adds.

Pizurica doesn’t see the well-known cloud storage vendors as the competition. “We need them – and their users need us,” he notes. “We are helping their users who are using pre-accounts to connect even more storage accounts.”

To that end, the recent IPO from Box is indicative of a “booming technology – at least the last five or six years,” according to the OneBigDrive boss.

“Cloud storage is a really developing market,” Pizurica says. “We see, even in that regard, the opportunity for smaller players like us to find a position in the market – especially for us, because our cost to provide users one gig of storage is almost nil.

“All of those big storage providers are giving pretty much large storage space – it costs an arm and a leg,” he explains. “We see a real opportunity because basically our cost to provide storage is nil. You can’t beat that price.”

Even if the likes of Box and Dropbox aren’t direct competition, there are other apps which do similar things. CloudGOO, which CloudTech reported on earlier this week in its Six of the Best, offers the same idea although only on mobile and without the encryption of OneBigDrive, according to Pizurica.

For now, the focus is on development rather than marketing.  As OneBigDrive is a public entity numbers on the growth of the business weren’t available, but Pizurica notes: “Until we exceed that 50 gigs, we are not too much focused on the marketing. I think that once we hit that mark and cover more platforms, it will be much easier to market our products.”

And when that happens, we’ll see if the similarity in product names is a help or a hindrance.

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