Oracle insists data will move at “ungodly speeds” with in-memory database

Oracle CEO Larry Ellison’s keynote speech at the Oracle OpenWorld event this year had heavy billing.

And rightly so; the software giant was going to announce its in-memory database, and we were going to be told just how far ahead of the competition it was.

Oracle announced two primary products; the in-memory Oracle 12c database, and a new server, the M6-32 Big Memory Machine, which includes 32 TB of memory. Ellison said that, with the new database, data will fly around at “ungodly speeds”.

Ellison’s keynotes, of course, are always newsworthy events, from the product launches and big claims to the trash talk of competitors.

Yet the expected barbs didn’t come, apart from one slide where Ellison noted Oracle’s new server, the M6-32 Big Memory Machine, had twice the bandwidth and memory of IBM whilst being three times cheaper.

IBM has complained about the veracity of Oracle’s claims in the past. Big Blue, of course, has for the time being halted Amazon’s federal cloud progress after the CIA reopened the bidding following a complaint by IBM supported by the GAO (Government Accountability Office).

Of course, the biggest comparisons can be drawn against SAP’s own in-memory database, SAP HANA. At the SAP UK and Ireland Forum in July, CloudTech was in attendance to hear SAP global customer operations president Rob Enslin claim that SAP HANA was “the biggest innovation in the business software industry in the last 20 years.”

Ellison, still with one eye on Oracle’s travails against Emirates Team New Zealand in the America’s Cup, laid off his other hobby of SAP-bashing on this occasion, but it was clear that his presentation confirmed what everybody knew: the two companies are going head to head in this market.

At the moment, many enterprises use both products side by side, which is not ideal for either Oracle or SAP. Yet SAP told Business Insider that Oracle was “missing the mark”, adding that “they are still trying to make queries run faster, but missed the chance to simplify the data management at the same time.”

The tit for tat between both organisations has been well documented, but it will be interesting to see who gets market share from here, or whether the stalemate will remain the status quo.

Salesforce.com CEO Marc Benioff tweeted: “Tonight’s Oracle OpenWorld keynote proves that Oracle and Larry Ellison remain the absolute leader in database technology.” Salesforce, of course, announced a strategic partnership deal with Oracle back in June, which solidified the company’s two positions – Salesforce being a long-term user of Oracle’s technology and database in particular.

The Talkin’ Cloud 100 list of top CSPs, released in August, saw Oracle come 4th and SAP 6th, which gives some indication of their positions in the market. But what’s your view on Oracle’s latest announcement?

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