How Informatica is “the Switzerland of data”

Dennis Moore, SVP and GM, master data management at Informatica, speaks to CloudTech about the data sector, the big players in the database space, and how the Internet of Things (IoT) is changing everything.

Plenty of column inches in the past months have been focused on the various solutions vendors have put together for databases.

Oracle and SAP, the big traditional enterprises, have made plenty of hot air with their in-memory solutions – but only time will tell if the ripples on the market match up. Then you’ve got the NoSQL players, such as Couchbase, Mongo and DataStax.

It’s an area which has the potential to be hugely disruptive – and the cloud’s thought leaders are queuing up to have their say.

Couchbase CEO Bob Wiederhold, one of the biggest players in non-relational database structure, not surprisingly told CloudTech that “over time the market is going to move towards NoSQL.” Matthew Finnie, CTO of virtual data centre provider Interoute, said yesterday that the incumbents should look over their shoulders.

Yet data management provider Informatica is in a different position. Working with companies on both sides of the fence, they’re not out to attack anyone – as Dennis Moore, Informatica master data management SVP and GM, notes.

“You can think of [NoSQL] as databases that are too big to fit memory,” Moore tells CloudTech on a call. “Cassandra, MongoDB and so on, they take advantage of memory but they’re not pure in-memory databases.

“We’re not at war with Oracle, we’re not at war with SAP, we’re not at war with IBM. We work with all these sources.

“Wherever your data is, our mission is to connect to it and connect you to it so that you, your processors and your internet of things can connect to it wherever it is.

“We are the data Switzerland, we connect to everything. That gives our customers a lot of confidence – you can hardly imagine an industry that was more stable than the relational database industry,” he adds.

As for the latest releases from the relational industry – SAP HANA and Oracle’s 12c database – Moore likes what he sees.

“A lot of our customers are exploring HANA,” he notes. “We haven’t seen widespread enterprise deployments yet, but that’s only going to be a matter of time I believe.” As for Oracle, Moore describes what he’s seen that isn’t under cloak and dagger as “extremely promising.”

Moore’s specialism is in master data management (MDM), which intertwined with the burgeoning internet of things (IoT), could cause a revolution in retail.

“Anybody who shops on Amazon knows they’re using data as a competitive weapon, and Jeff Bezos will say that ‘your margin is my competitive advantage’”, notes Moore. “Their data is their secret competitive advantage.

“More and more, we’re seeing people bring together the cloud and the brick and mortar, so that experience continues from one to the other,” he adds.

“Even through the internet of things, you could register that you brought an item into a dressing room. If you didn’t buy it, [the shop] could remind you about it from time to time on the website.

“In the same way that looking at something on the website can be easily tracked, now looking at something in the store can be easily tracked.”

As a result, Moore argues that cloud for enterprise is simply a no-brainer today.

“If you run back two years in time, where every CIO was saying ‘I’m nervous about the cloud, I don’t really understand the security enough, I’m not fully committed’ – but today, there’s no enterprise that says the cloud is irrelevant to my future.

“The relevance of the cloud to enterprise computing is definitely undisputed at this point.”

What do you think of the database landscape as it stands?

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