Next two years “era of the hybrid cloud”, asserts Microsoft report

The latest cloud computing report this time comes from Microsoft in collaboration with 451 Research, and again looks towards the hybrid as the tangible future of cloud computing.

The study, ‘The New Era of Hosted Services’, took responses from more than 1500 organisations and revealed that in two years’ time 68% of organisations will adopt the hybrid cloud model, up from 49% currently.

“The next two years will be the era of the hybrid cloud”, trumpeted Marco Limena, Microsoft VP hosting service providers business.

This is simply the latest in a series of reports examining the importance of the hybrid cloud, utilising the best elements of private and public clouds.

Earlier this month CloudTech reported that hybrid cloud was the “wave of the future”, according to seven in 10 IT executives, with the primary reason for adoption being that cloud apps were deployed faster; whilst back in April Virtustream research revealed that 86% of companies in the study with more than 1000 employees used hybrid clouds. Similarly, a recent research study from PEER 1 outlined that 78% of those surveyed preferred a hybrid solution.

This is certainly good news in terms of the cloud’s maturing influence, yet the numbers are still going up in a more general context. The other key takeaway from the report is that 52% of companies surveyed are turning to the cloud in order to gain better business results.

According to the research, the growth is expected to drive three primary areas: introducing new products to the market; supporting regional and global expansion; as well as supporting the development of new kinds of apps.

“IT professionals were very clear in their response to this survey – cloud-based computing will play an important and growing role as part of their IT portfolios moving forward,” noted Michelle Bailey, 451 Research VP data centre initiatives and digital infrastructure.

Microsoft’s cloud push has been evident in recent weeks with the release of Windows Azure Infrastructure Services, pushing its prices to be in direct competition with Amazon Web Services.

But is your company looking towards a hybrid cloud solution – and if not, why not?

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jennifer.lambourne
31 May 2013, 3:53 p.m.

It’s great to see reports such as this latest from Microsoft suggesting that the cloud market is maturing – and even better to see that 52 per cent of companies surveyed are recognising that cloud deployment is a strategic means of gaining better business results.

Tasked with looking beyond IT that will simply get the job done, the chief information officer (CIO) is the person driving this transformation and making decisions with the wider business context in mind. And, today, the challenge dominating many CIO agendas is centred on the cloud and deciding which of the options available will be best – public, private or hybrid.

The challenge that Equinix solve in this space, is to bring the customer closer to the Cloud services than ever thought possible in the past. Eliminating the internet connection entirely where required, Direct Connect access to the Cloud servers hosted by AWS and many others, thereby reducing the risk of security breach. Equinix also allows clients access to Private Cloud Storage off the back of AWS services, using NetApp Private Storage - http://youtu.be/Qg4BO1dFpCU

Often, a hybrid approach is right. And one technology vendor alone might not do the job. Connecting with the right combination of partners gives IT managers the chance to use the best tool for the job in hand, rather than a make do and mend approach. And it’s definitely refreshing to see the businesses discussing cloud adoption turn to questions of ‘when’ and ‘how’ rather than an ‘if’.

With Hybrid Cloud, the eco-system of Technology Partners and Connectivity is key to any business success!

For more information on this topic, please see relevant Equinix whitepapers here: http://www.equinix.com/insight-center/filtered-results/?by_content_type%5B%5D=Videos

Andrew McCreath, EMEA Director, Enterprise, Equinix

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