US cloud industry set to lose up to $35bn because of PRISM

According to a report from the Information Technology and Innovation Foundation (ITIF), the repercussions of PRISM means that, over the next three years, the US cloud computing industry can lose from $22bn to $35bn due to reneged market share.

Anyone hoping this is a brand new piece of research may be slightly disappointed, although they’re not entirely wrong either.

Last month, CloudTech reported on a survey from the Cloud Security Alliance (CSA) which revealed how, for one in 10 companies, they had gone so far as to cancel business with a US CSP because of the PRISM allegations.

And the ITIF report admits partially guesstimating these figures from the CSA research. “We might reasonably conclude,” the report author, Daniel Castro writes, “that given current conditions, US cloud service providers stand to lose somewhere between 10 and 20% of the foreign market in the next few years.”

The report gives case studies to back this up; Artmotion, for instance, posting a 45% spike in revenues in the month immediately following the PRISM revelations.

As interesting as the Swiss CSP’s figures are, however, one cannot categorically prove that the upturn was 100% PRISM-related.

Yet according to the report appendix, the US share of both the US and non-US markets will go down – to as low as 55% of the non-US market by 2016 from 75% pre-PRISM – to such an extent that decline is inevitable.

Even if the numbers aren’t entirely plucked from thin air – the report admits that the data is “still thin” – the more interesting part of the report relates to what the government can do from here.

Priority number one is to make it absolutely clear what data is being spied on by whom; and secondly, the paper advocates movement to bring about transparency requirements, so everybody is clear on what information is – and isn’t – being disclosed by both US and non-US organisations.

“Taking these steps will help ensure that national security interest are balanced against economic interests, and that US cloud service providers are able to effectively compete globally,” the report remarks.

The full report can be found here. What’s your view? Do you agree with the figures shown, or is there no reason for US CSPs to be alarmed?

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IanMoyse
15 Aug 2013, 4:48 p.m.

We have already seen many customers questioning where data will be held and under what jurisdiction and finding favouring to UK vendors over USA vendors such as Salesforce who keep all data in the USA.

Customers are starting to understand their obligations in the UK as a Data controller and to be more diligent on the chosen cloud vendors data locale, secondary data store, and where backup data and support staff are accessing date from with added diligence around data jurisdiction and contractual terms.

Many smaller business showing preference for UK vendors hosting in the UK.

Undoubtedly the Prism news and publicity has heightened awareness and crystallised customers thoughts and questions in this area.

Ian Moyse
Workbooks
Cloud CRM Vendor

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