Salesforce teams with Yammer to offer interactive sales feed

Yammer has announced a Force.com app that will allow users to pipe information from Salesforce.com to Yammer rather than its own social network, Chatter.

With a focus on microblogging, much like Facebook or Twitter, the new app offers several social networking features. This is part of a new Activity stream for Yammer which allows users to follow updates from enterprise software such as customer service tickets, new leads, purchase orders and the like, in the same vein as Twitter updates viewed via Facebook. There will also be a notification service to alert users to new leads in the CRM system.

"A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream," said Yammer CEO David Sacks.

"We're seeing a trend with all these various line-of-business applications to build their own social networks into what they do," he said. "And we're already seeing customers and potential customers complaining about this because they wind up with a dozen different social networks in their company and that defeats the whole purpose."

Yammer competitors such as Qontext and TIBCO tibbr also offer integrations with enterprise applications such Netsuite, Salesforce.com and SAP. tibbr, Qontext, Simplybox and Socialcast offer 'push' integration where a social stream can be embedded into another application.

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