The white space between hand-crafted and automated approaches to the cloud
The journey to the cloud will be faster for some than others. For startups, the decision is easy, they are “cloud first”. They have low overheads and can test products and services in new markets with ease. This model is one of the main reasons that the likes of Uber and Airbnb have succeeded where the dot-com companies of the late 90s failed (that, and consumer Internet access and the rise of smartphones).
For CIOs of larger organisations, it’s a different picture....