How cloud service providers can effectively monetise and deliver the ultimate cloud offering
The cloud ecosystem has ushered in an exciting era of open access to world-class computing power, resources, storage, development framework and software applications. With this has come an explosion of innovation. While cloud service providers (CSPs) have enabled innovation and cost reduction for their customers, they have likewise been challenged to leverage the power of the cloud to innovate around monetisation and billing. This has resulted in business risks, such as:
- Becoming a commodity provider due to high CSP customer churn resulting from lack of...