How CRM remains the fastest growing enterprise software market – and how Salesforce still dominates
- Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share
- Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018
- 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019
- Worldwide enterprise application software revenue totalled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue...
SAP embraces AWS, Microsoft and Google for clearer cloudy customer journeys
For vendors who aren’t at the very top tier of the cloud industry, it can sometimes be a case of Muhammad and the mountain. You can use their migration path to the cloud, or you can just get Amazon, Microsoft, or Google to do it for you. SAP appears to understand this, if its newest launch, Embrace, is anything to go by.
The company announced at its SAPPHIRE NOW event a collaboration with Amazon Web Services (AWS),...
SAP bets big after breaking €20bn in 2018 cloud and software revenues
SAP broke €20 billion in yearly cloud and software revenues in 2018, hitting or exceeding its raised outlook metrics in the process – and the company wants more, targeting €35bn in total revenue by 2023.
The Q4 2018 financial results saw total cloud and software revenues hit €6.3 billion (£5.5bn), representing 85% of total revenues that quarter. Naturally this statistic is somewhat obfuscatory...
SAP acquires Qualtrics in $8bn deal to deliver stronger brand and customer experiences
SAP has announced the acquisition of research management software provider Qualtrics for $8 billion (£6.2bn) with the aim to ‘deliver the transformative potential of experience and operational data.’
Qualtrics, based in Utah and Washington, offers a platform which enables organisations to conduct internal and external surveys, gauging customer experience, employee expectations and brand advocacy. With SAP...
SAP breaks €5bn in quarterly cloud and software revenue – but profits see slight dip
SAP has claimed it is the ‘fastest growing cloud company at scale’ in enterprise software applications after breaking the €5 billion barrier for quarterly cloud and software revenues.
The figure of €5.01bn (£4.4bn) represents an increase of 7.5% on this time last year, and an increase of 1.3% on the previous quarter. Total revenues for the company were at €6.02bn, meaning cloud and software was at 83%...
Five key elements to a successful connected enterprise
Consumers are using technology to their advantage. With it, they are less tolerant, less loyal and more promiscuous. They have learned how to exercise control over brands.
In this kind of environment, it’s important to remember that the success of any customer-facing organisation depends on the experience they deliver. Consumers want meaningful, timely, and personalised engagements, and to gain this, businesses need a...
IBM and SAP’s cloud financials continue to impress – but bigger hitters still to come
IBM has delivered its third consecutive quarter of growth – with cloud revenue up 20% and now representing almost a quarter of the company’s total revenue.
The company posted total revenues of $20 billion (£15.4bn) for the most recent quarter, up from $19.3bn this time last year, with six month revenues of $39.1bn, compared with $37.4bn from the year before.
Alongside cloud – which has hit $18.5bn in revenue over the past 12 months – IBM cited AI, analytics, blockchain and...
SAP offers manufacturers further route into the cloud with new release
German software giant SAP has announced the launch of its Digital Manufacturing Cloud, which will enable manufacturing providers to deploy Industry 4.0 technologies in the cloud.
The announcement was made at the 2018 Hannover Messe, the yearly technological jamboree for all things industrial. The product includes business system integration, meaning greater visibility for the shop floor, as well as predictive analytics and a cloud-based collaboration system connecting customers with manufacturing service...
SAP praises ‘stellar cloud bookings’, reiterates 2020 vision and acquires Callidus Software
Updated SAP has praised ‘stellar cloud bookings’ in its Q417 financial results, with total revenue across all segments at €6.805 billion (£6bn) and cloud and software revenues comprising 85% of that figure.
New cloud bookings were at €591 million for the quarter ended December 31 2017, up 22% from the previous year. The figures show a steady continuation of a long-term trend. Cloud subscriptions and support went up 21% to €997m year over year, while the more traditional software...