Making SaaS sticky: Why customer success is the industry’s new linchpin

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Behind every great tech innovation is the need for effective tech implementation. But anyone who has ever been an early adopter of enterprise technology knows that no matter how remarkable the software is, integrating it into a business and its processes is rarely (read: never) an easy feat. Not only must customers understand how to use the new technology, they have to know how to maximise its use for their business.

In the software as a service (SaaS) industry, this gets more...

By Ben Velker, 21 July 2016, 0 comments. Categories: CRM, Data Management, SaaS , Software.

The ‘cloud shift’ grows: Gartner predicts more than $1tn IT spend affected by 2020

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IT spending has long since been shifting from traditional IT offerings to cloud services – and according to the latest prognostication from Gartner, more than $1 trillion (£759bn) of IT spending will be directly or indirectly affected by the shift to cloud in the coming five years.

The aggregate amount of ‘cloud shift’ in 2016 is estimated by Gartner to hit $111 billion, going up to $216bn by 2020. Business process outsourcing – with the cloud segment of...

By James Bourne, 21 July 2016, 0 comments. Categories: Adoption, IaaS, Industry, PaaS, SaaS .

The three common pitfalls of CRM deployments

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Beware of the fast-talking salesperson with the “simple” solutions. If you’re being told that the solution to your business problems is as easy as 1-2-3, there’s a good chance it’s not. That common principle applies to most tech products, and a Customer Relationship Management tool (CRM) is no exception.

While the cloud has standardised software use by removing what is often the most complicated part of the process — the installation on the...

By Rhonda Sherwood, 12 July 2016, 0 comments. Categories: CRM, Enterprise, SaaS , Software.

Analysing the evolution of the SaaS market: $50bn spending expected by 2024

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The global software as a service (SaaS) market is expected to break $50 billion in terms of product spending by 2024, from $12bn this year, according to a report released by price comparison checker Better Buys.

The report, an examination on the state of the SaaS market which takes its cues from various industry reports, argues almost two thirds (64%) of small and medium businesses rely on cloud technologies to drive growth and workforce efficiency, while more than three quarters...

By James Bourne, 04 July 2016, 0 comments. Categories: SaaS , Software.

Is the cloud’s fatal flaw offering users too much choice?

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The last few years have seen an influx of ‘disruptive’ new tech startups entering the marketplace with all sorts of software as a service (SaaS) and app solutions for small businesses and larger enterprises. On the face of it, this is great news. However, the phrase “spoilt for choice” could also apply, and might even be causing paralysis in cloud service adoption.

With regards to document management systems (DMS), centralisation has been the goal for many years;...

By Richard Shaw, 01 July 2016, 0 comments. Categories: SaaS , Software.

The four key storage drivers for SaaS success

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Software as a service (SaaS) and cloud delivery models are disrupting the world of traditional enterprise software.  As IT organisations embrace agile infrastructure strategies to keep pace with the rapid change of the businesses they support, SaaS delivered applications have a clear advantage over traditional on-premises enterprise apps.  As the forces of digital transformation reshape enterprise IT for the on-demand world, SaaS applications will be a driving force in...

By Josh Epstein, 22 June 2016, 0 comments. Categories: SaaS , Software, Storage.

Analysing the analysis: Gartner’s 2015 CRM market share report

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Top line findings

  • Worldwide customer relationship management (CRM) software totaled $26.3B in 2015, up 12.3% from $23.4B in 2014.
  • SaaS revenue grew 27% year over year, more than double overall CRM market growth in 2015.
  • Asia/Pacific grew the fastest of all regions globally, increasing 9% 2015, closely followed by greater China with 18.4% growth.

These and many other insights into the current state of the global CRM market are from

By Louis Columbus, 20 June 2016, 0 comments. Categories: CRM, Research, SaaS , Salesforce, Software.

Traditional software giants are starting to kick it in the cloud — so what’s next?

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For years the benefits of the cloud have been the subject of much debate within the IT industry. In the past, sceptics claimed that the cloud wasn’t reliable or secure — although Gartner sought to dispel that myth. Now, the sceptics are harder to find and Gartner doesn’t have to dispel as many cloud myths. Our latest Businesses @ Work report shows that companies are not only enabling...

By Phil Turner, 16 June 2016, 1 comment. Categories: Research, SaaS , Software, Trends.

Here’s why private and hybrid cloud are here to stay

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When private and hybrid cloud technology first appeared, some pundits predicted that they wouldn’t last. Wasn’t everything going to the public cloud? But last they did, and there are several good reasons why private and hybrid cloud are here to stay.

For one thing, some companies are balking at the cost of maintaining public cloud deployments once their workloads and storage grow into the tens of petabytes. In addition, some vertical markets (financial services, for example)...

By Steve Garrison, 26 May 2016, 0 comments. Categories: Hybrid, Infrastructure, Private, Public, SaaS , Software.

How to enable the ISV community with cloud computing

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Access to computing resources has been democratised through access to low cost cloud platforms. Network access is now high-speed, low-cost and almost ubiquitous. Together, this means that cloud provides a perfect platform for the development and scalable delivery of applications. And the ISV community has a significant opportunity to take advantage.

Delivering value for customers

The SaaS model creates new opportunities for both ISVs and their customers. Consumption-based charging...

By Sean McAvan, 20 May 2016, 1 comment. Categories: Developers, IaaS, Infrastructure, SaaS , Software.