How CRM remains the fastest growing enterprise software market – and how Salesforce still dominates

  • Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share
  • Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018
  • 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019
  • Worldwide enterprise application software revenue totalled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue...

By Louis Columbus, 09 July 2019, 0 comments. Categories: CRM, Research, SaaS , Salesforce, SAP, Software.

How the HR industry has seen cost optimisation with SaaS: Exploring next steps

It is always interesting to see how different industries are seizing the opportunity of cloud adoption as well as coping with its challenges. As far as the HR industry is concerned, a new report has asserted that enterprises have realised the cost savings of software as a service (SaaS) and are now focused on building the next steps.

The study, from Information Services Group (ISG), polled more than 250 companies, ranging in...

By James Bourne, 25 March 2019, 0 comments. Categories: Adoption, Enterprise, Research, SaaS , Software.

How manufacturers need to move from products to services with the rise of IoT

  • 91% of manufacturers are investing in predictive analytics in the next 12 months, and 50% consider artificial intelligence (AI) a major planned investment for 2019 to support their subscription-based business models.
  • New subscription business models and smart, connected products are freeing manufacturers up from competing for one-time transaction revenues to recurring revenues based on subscriptions.
  • By 2020, manufacturers are predicting 67% of their product portfolios will be smart, connected products according to an 

By Louis Columbus, 13 November 2018, 0 comments. Categories: Enterprise, Research, SaaS , Software.

SAP acquires Qualtrics in $8bn deal to deliver stronger brand and customer experiences

SAP has announced the acquisition of research management software provider Qualtrics for $8 billion (£6.2bn) with the aim to ‘deliver the transformative potential of experience and operational data.’

Qualtrics, based in Utah and Washington, offers a platform which enables organisations to conduct internal and external surveys, gauging customer experience, employee expectations and brand advocacy. With SAP...

By James Bourne, 12 November 2018, 0 comments. Categories: Applications, M&A, SaaS , SAP, Software.

Why building successful SaaS delivery is easier than you think

Software as a service (SaaS) is becoming ubiquitous. It is estimated that enterprises currently use 16 SaaS applications on average, yet one in seven of these businesses also believe that more than 80% of their applications will be SaaS-based by 2020.

This would seem an especially accurate assessment too by enterprises, as the current market for SaaS products and services is worth £54 billion, yet it is expected to

By Angelique Medina, 25 September 2018, 0 comments. Categories: Developers, Infrastructure, SaaS , Software.

Forbes Cloud 100 2018: Stripe holds off Slack to retain top private cloud title

Payments provider Stripe remains the number one privately owned cloud company ahead of social messaging firm Slack, according to the latest rankings from Forbes.

The media firm’s latest Cloud 100 list, celebrating the best private cloud firms – as in, cloud companies who are private – saw Stripe retain top spot with what Forbes calls ‘the online tool kit for digital payments, helping billions in transactions flow back into...

By James Bourne, 14 September 2018, 0 comments. Categories: Economy, M&A, Private, Research, SaaS , Software.

Michael Yamnitsky, Work-Bench: On enterprise machine learning and why ‘it’s a good time to be a mega cloud’

The future of enterprise software will be in some part automated, with machine learning (ML) and artificial intelligence (AI) technologies really starting to come to the fore. For all the actors cast in this fascinating drama – from the largest cloud vendors to startups, and from business analysts to data scientists – it’s time to either start learning their lines or, in some cases, rip up the script altogether.

The script in...

By James Bourne, 03 September 2018, 0 comments. Categories: Applications, Research, SaaS , Salesforce, Software.

Quarterly SaaS spending hits $20 billion – with Microsoft continuing to hold a solid lead

Microsoft continues to hold a solid lead in the enterprise SaaS market ahead of Salesforce – but even though the market can be considered mature there is plenty more potential to come.

That is the key finding from the latest note by Synergy Research. The analysis, which comes from Q2 data, notes that the enterprise SaaS market is new generating $20 billion in quarterly revenues for vendors. Microsoft holds 17% of the...

By James Bourne, 22 August 2018, 0 comments. Categories: Research, SaaS , Software.

The future of enterprise software: Big data and AI rules okay – and the ‘decentralisation of SaaS’

Machine learning, cloud-native and containers are going to be key growth drivers of the future enterprise software stack – but it could be the end of the road for software as a service (SaaS).

That’s the verdict from an extensive new report by venture capital fund Work-Bench. The

By James Bourne, 17 August 2018, 0 comments. Categories: Containers, Enterprise, Infrastructure, Research, SaaS , Software.