How big data is set to boost the effectiveness of analytics in banking
Jaroslaw Knapik, Senior Analyst, Financial Services Technology
Big Data will dramatically enhance key areas in banking such as fraud analytics, customer analytics, and web analytics. It does not replace banks’ current analytical infrastructure, but extends its scope: it has become conceivable to conduct analyses based on all data, not just a sample.
Big Data also extends the range of data types that can be covered, the problems that can be addressed, and the user groups able to use it within a single...