How cloud computing is accelerating contextual advertising

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers.

The rapid advances in cyber foragingcontextual computing and cloud computing platforms are succeeding at revolutionising this aspect of the retail shopping experience. Context-aware advertising platforms and...

By Louis Columbus, 02 January 2013, 0 comments. Categories: Consumer, CRM, Data & Analytics, Research.

Cloud and big data – a fusion of two innovative IT trends

As market awareness and adoption increases, so customer confidence and clarity is growing and companies are better able to evaluate the benefits and challenges that big data presents their individual organisations.

It’s not surprising to see that big data is the top IT spending priority in Gartner’s recent global forecast.  These figures correlate with Cisco’s recent CloudWatch survey, which found that Big Data will be an important aspect of IT strategy and is set to increase in...

By Ian Foddering, 22 November 2012, 0 comments. Categories: Best Practice, Big Data, Data & Analytics.

Is cloud ROI “of the people, by the people, for the people”?

Originally posted on ComputerWorld

Companies are shifting resources to the cloud for a variety of reasons: efficiency, cost, analytics, customer service, etc. While these are worthy goals, there’s a more fundamental objective that companies leveraging the cloud should strive for: unlocking the collective brainpower of your workforce and customer base.

While the term "social" means different things to different people, at the heart of the concept lies an understanding that people are the organisation’s most valuable asset.

In a truly "social"...

By Bluewolf, 10 October 2012, 0 comments. Categories: Adoption, Data & Analytics, Migration, Research.

The rise of Big Data and Predictive Analytics

Mobile. Cloud. Social Media. These have been the juggernauts most commonly referenced in the IT industry over the last few years. But, there is one other term brewing that is receiving almost as much attention: Big Data.

According to Pat Gelsinger, EMC president and chief operating officer, when there is an IT problem a real smart administrator would start probing around the network and try to figure out what’s going on.

“Now I want to be able to do that in an automated fashion. That’s an...

By VI, 06 June 2012, 0 comments. Categories: Big Data, Data & Analytics, Enterprise.

Why Insight is better than Analytics and Infographics

Evangelos Simoudis continues his mission to define Insight as a Service:

Insight as a Service refers to action-oriented, analytic-driven solutions that operate on data generated by SaaS applications, proprietary corporate data, as well as syndicated and open source data and are delivered over the cloud

This definition is meant to differentiate Insight as a Service, which I associate with action, from

By Eli Israel, 02 February 2012, 0 comments. Categories: Big Data, Data & Analytics, Infographic.

Cloud And ERP Mobility Are Reordering Gartner’s Hype Cycle

A good friend of mine recently became CIO of a financial services firm and was given his first major project last month: make the complete accounting, financial, and loan provider data and applications available 24/7 on any iPad or Android-based tablet from any office, at any time.

The majority of loan provider applications are cloud-based and his company is running NetSuite.  His corporate office is in Asia and cloud-based applications made it possible for the company to launch and operate in...

By Louis Columbus, 10 January 2012, 0 comments. Categories: Big Data, Data & Analytics, ERP.