How cloud computing is accelerating contextual advertising

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers.

The rapid advances in cyber foragingcontextual computing and cloud computing platforms are succeeding at revolutionising this aspect of the retail shopping experience. Context-aware advertising platforms and...

By Louis Columbus, 02 January 2013, 0 comments. Categories: Consumer, CRM, Data & Analytics, Research.

The CRM lottery - will you get the outcome you expect?

Let’s discuss a couple of the heavyweight C words in the IT Sector: cloud and customer relationship management (CRM).

What do they have in common?

Well they have both certainly provoked a lot of press coverage and airtime; both have driven large brand name vendors to jump in with big investment, acquisitions and marketing hype; both have helped drive each other’s growth and both certainly have had customers debating what and when they should elect to use such a solution.

CRM has been a hyped...

By Ian Moyse, 15 June 2012, 0 comments. Categories: CRM, M&A, Vendors.

Why did you resist the name “cloud computing”?

The question of course could be directed to none other than Larry Ellison.   While Salesforce.com founder Marc Benioff took the term and made it a cornerstone of their CRM marketing, Ellison and Oracle took umbrage at trying to re-invent an operating model he believed had been around for a while.

At the recent D10 conference, Kara Swisher interviewed him about this famous brush-off of the term cloud computing.

“I objected to people saying, “Oh my God, we just invented cloud...

By VI, 01 June 2012, 0 comments. Categories: CRM, Enterprise, Trends.