Is the CFO the last man standing when it comes to the cloud?

The use of cloud technology by corporations has mushroomed in recent years. As the concept of cloud has gained greater acceptance at a consumer level, companies have increasingly recognised the benefits that cloud-based systems can bring to their businesses.

As a result, many have moved away from technology which is installed in-house and instead have adopted systems like Salesforce.com for customer relationship management and NetSuite for ERP.

Yet while the use of cloud technology has become mainstream...

By Bob Stark, 25 April 2013, 1 comment. Categories: Adoption, CRM, ERP.

Microsoft remains top software vendor as cloud increases its influence

The International Data Center (IDC) has released a report which reveals that Microsoft remains the largest software vendor globally through 2012 revenues and overall market share.

Figures from the Worldwide Semiannual Software Tracker put the Washington-based tech giant at a 17.1% market share, lower than its 2011 figure of 17.4% but still nearly twice as far ahead as its nearest competitors, IBM and Oracle.

IBM has an 8.5% market share, compared to Oracle’s 8.1%, with SAP and Symantec comprising the...

By James Bourne, 22 April 2013, 0 comments. Categories: CRM, Enterprise, Research, SaaS .

Spring cleaning and CRM: It's time to organise your business

Excel is not a CRM!

Customer relationship management (CRM) systems are a major player in helping manage a company’s interactions with current and prospective customers.

Using technology to organise, automate, and synchronise sales, marketing, customer service and technical support can seem daunting, which leads to many professionals using excel as a CRM system. 

However daunting it may seem, the CRM software market is healthy and growing, which means your competitors are likely using a CRM...

By Cloudy Cumulus, 15 April 2013, 4 comments. Categories: Big Data, CRM.

Cloud and CRM influencing 2013 enterprise software spend, says Gartner

For enterprises, customer relationship management (CRM) is moving ahead of enterprise resource planning (ERP) as the main priority for application software investment.

That was just one of the takeaways from Gartner’s latest report, “User Survey Analysis: Cloud and CRM Nexus Will Drive Enterprise Software Spending in 2013 and 2014”, published last month.

Other key factors emerging from the report include the clear differences between emerging and emergent markets in terms of cloud...

By James Bourne, 06 March 2013, 1 comment. Categories: CRM, Enterprise, Private, Public, Research.

CRM outsourcers need to follow Branson’s advice on telecommuting

Peter Ryan, Lead Analyst, IT Services

Regardless of the sector in question, home-based working has always aroused emotions among executives. The recent comments made by Yahoo CEO Marissa Mayer and New York Mayor Michael Bloomberg against home working have further inflamed this debate, but Ovum feels that contact center services players would be wise to heed the remarks of Virgin founder Sir Richard Branson, which were well thought out and very much in favour of working from home. To date, this business model has...

By Ovum StraightTalk, 06 March 2013, 0 comments. Categories: CRM, Vendors.

2012 year-end results show tepid progress among CRM outsourcers

Peter Ryan, Lead Analyst, IT Services

Through 2012, many CRM outsourcers struggled to adjust to ongoing economic uncertainty, as well as shifting requirements from clients in terms of supporting mobility and social media solutions. However, there were encouraging signs from the standpoint of financial performance, with a number of the sector’s major players managing to moderately increase revenues and maintain profitability. Going forward, we believe the challenge for many contact centre service players will...

By Ovum StraightTalk, 01 March 2013, 0 comments. Categories: Best Practice, CRM, Research, Vendors.

Sage trims its CRM portfolio to accelerate renaissance

Jeremy Cox, Principal Analyst Enterprise SolutionsOn February 15, Sage announced that it was selling off Sage ACT, Sage SalesLogix, and the Sage Nonprofit Solutions product suite (managed from the US), as well as four other non-CRM products in Europe. Ovum sees this as further evidence of Sage’s customer-focused transformation and desire to accelerate development of its core hybrid cloud and mobile applications portfolio.At last year’s Sage Summit, the company’s definition of what constitutes core did not include Sage CRM....

By Ovum StraightTalk, 18 February 2013, 1 comment. Categories: CRM, Enterprise, SaaS .

Build vs buy—5 reasons you shouldn’t build your own CRM

By Sangeetha ParthasarathyAs a business consulting company, we frequently hear the comment, “We are more than capable of building our own home-grown technology ecosystem.” That's great. But before you jump in head-first, and start buying a bunch of servers and stalking developers on LinkedIn, you should consider everything required to build, implement, and maintain your system.

Here at Bluewolf, we’ve discovered several misguided rationales behind building your own CRM. To avoid falling into those traps, consider these 5 wrong reasons to build your own CRM:

  • “I can build it,...

  • By Bluewolf, 01 February 2013, 0 comments. Categories: CRM, Enterprise, ERP.