Recent headlines are full of companies moving towards SaaS (software as a service) models.

Many of these are perky start-ups utilising new opportunities, whilst others are high-profile players like Adobe, which has announced going forward that its “Creative Suite” products will exist solely in the cloud.

Adobe, at the annual “MAX” event, has completely re-branded the companies most well-known Creative products which consists of Photoshop, InDesign, Illustrator, Dreamweaver, and...

Many broadcast experts believe that live sports and news programming have driven much of the broadcast production innovation we see today. The demand for high-quality, low latency video delivered at maximum speed, accelerated ongoing advancements in digital workflows enjoyed by many broadcast sectors.

Now the sheer volume of content – thanks to the wide array of newer digital outlets – in new and more complex formats, is increasing requirements and straining broadcasters’ network capacities...

By Ian Moyse - Sales Director, www.workbooks.com 

Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member

“We change our behaviour when the pain of staying the same becomes greater than the pain of changing. Consequences give us the pain that motivates us to change”. - Dr. Henry Cloud & Dr. John Townsend

The need for change and acceptance of the fact that your status quo for business may be no longer has never been truer.  I have...

All enterprises, regardless of what they produce or the services they deliver, are really information businesses.

The accuracy, speed and precision of IT systems means the difference between winning or losing...

According to the latest report published by Strategy Analytics, Apple is moving ahead of competitors Dropbox, Google and Amazon in the battle for cloud storage supremacy.

Over a quarter (27%) of Americans polled said they had used iCloud, compared with 17% for Dropbox, with Amazon Cloud Drive (15%) and Google Drive (10%) trailing behind.

Interestingly, over half of respondents (55%) had never used a cloud storage service, but 33% had first used one within the past week.

The report noted the key battleground...

Guest Post: Ilyas Iyoob, Director, Advanced Analytics and Sr. Research Scientist, PhD at Gravitant

We first went from reserving cloud capacity to securing capacity on-demand, and then we even started to bid for unused capacity in the spot market – all in an effort to decrease cost in the cloud.  Can we take this one step further?  Instead of us bidding for capacity, wouldn’t it be interesting if we can get providers to bid for our demand?

With the analysts predicting cloud computing to rise and rise in 2013, it can be refreshing to get a consumer perspective on how they use the cloud and their overall knowledge of it.

Yet the signs don’t appear to be good – a new survey from UK-based hosting group Webfusion has revealed that two thirds of UK consumers don’t have a clear view of what the cloud entails.

Webfusion polled over 1,000 people, with their findings giving little credence to a consumer shift in cloud perception.

When...

The cloud is commonly envisaged as a utilitarian service, enabling those companies using it, to experience ease of access to data in various accounts, homogenisation of such accounts, the external management of servers, negating the need for...

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers.

The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionising this aspect of the retail shopping experience. Context-aware advertising platforms and...

In my experience, those tasked with making such business-critical decisions about what size cloud provider to opt for are confronted with several opinions on the matter, often from sources with their own biases on the subject.

To my knowledge, there is only one overriding advantage of a large cloud provider, namely price. Whilst companies who build bigger data centres can drive down the unit price offering cost savings to customers, flexibility in the contract is usually compromised as a result.

With large...