All data great and small - the hows and whys of a big data strategy
By Luca Smuraglia, General Manager, Enterprise Business, Easynet
I’m a numbers man. I like to look at all the data available and make a decision based on fact, not just instinct. And I’m not alone: whether at work or at home, we all like to arm ourselves with information before we make a decision.
It’s empowering and reassuring. E-Consultancy’s recent Multichannel Retail Survey found that 90% of consumers research online before buying...