Four steps to a visionary data management strategy
Data is the lifeblood of your entire organisation. It should enlighten every function of the business, including customer experience, operations, marketing, sales, service, and finance. A data management strategy is critical, but it’s easier said than done – and that’s where strategy comes in.
This whitepaper from Forrester Research and Lavastorm provides a four step process for formulating a next-generation data management strategy that will be both visionary and pragmatic.