Cloud Tech News

At this year’s Mobile World Congress in Barcelona, the topic of enterprise mobility was everywhere – literally, the stands exhibiting all the vendors operating in the space were spread throughout the eight vast halls of Fira Gran Via. Everywhere you looked there were vendors showing off their approaches to enterprise mobility management (EMM), highlighting the importance of mobility for businesses right now.

With the shift towards organisations using cloud solutions to manage their business, will retail be the next industry to follow in order to provide the omnichannel shopping experience their customers demand?

For many companies, getting their mobility strategies off the ground and successful is the highest priority project they have in 2013. The urgency to get their sales and consulting teams equipped with smartphone and tablet-based applications is accelerating.

The cloud industry is still in its relative infancy, although there are already key trends that are expected to develop in the industry this year, argues Jon Smith.

Over the last fifteen or so years, we have seen computing make the transition from the fixed and immovable desktops and servers, through to chunky underpowered laptops, through to less chunky, more powerful laptops utilising Wi-Fi, through to smartphones, 3G and tablets.

Recent research has shown that mobile browsers can take advantage of cloud hosting, permitting the use of multiple servers in order to complete complex tasks which would be impossible using mobile technology alone.

Smartphones are generating new battlefields between those who want to service applications through the cloud and those that wish to distribute them through tightly controlled App marketplaces.

Customers are quickly reinventing how they choose to learn about new products, keep current on existing ones, and stay loyal to those brands they most value.