How small businesses can succeed with their big data projects
It’s no secret that businesses are excited about the possibilities they can gain from big data; large corporations have been tapping big data analytics for years as a way to increase revenue and improve efficiency.
Small businesses, on the other hand, may feel a bit left out of the trend. Big data, after all, sounds like a complex strategy using the latest technology to discover important insights. In other words, it’s something that feels like is out of reach. But that...