Making SaaS sticky: Why customer success is the industry’s new linchpin
Behind every great tech innovation is the need for effective tech implementation. But anyone who has ever been an early adopter of enterprise technology knows that no matter how remarkable the software is, integrating it into a business and its processes is rarely (read: never) an easy feat. Not only must customers understand how to use the new technology, they have to know how to maximise its use for their business.
In the software as a service (SaaS) industry, this gets more...